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Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” ..
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Masques are for hiding things…but it won’t be your blonde hair once you’ve spent ..
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There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently c..
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Most “plumping” conditioners bulk you up, but they can also weigh you down, which is the..
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Want to bulk up without gaining an ounce? We have the skinny on how you can do exactly that: Our Bod..
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Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange ..
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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones..
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The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fad..
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When you’ve spent good money on a first-rate color service (we know full well those numbers ar..
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Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays ..
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Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays ..
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The inside secret: The formaldehyde-free KeraShield Complex – the cornerstone of the smoothing..
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There’s your average-Joe detangler that allows you to run a comb through freshly-washed locks&..
Item # RJO-JOI-FLID10 Series
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Joico Heat Set Blowout Perfecting Creme creates a sleek, blow-dried style with a salon-quality finis..
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We sooo get it: There are days when a full-on shampoo just doesn’t make the schedule. Or days ..
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We know that it can take great styling tools to get your hair looking just the way you like it; yet ..
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We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel th..
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You’re a product junkie and need a hair detox. You shampoo once a week and want a formula that..
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You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll..
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