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In 2005, the TIGI Creative Team saw a need for a brand that exemplified female beauty - in October of that year, S Factor was launched. The brand was designed for a woman who wants sensational hair every day. Whether she wears her hair smooth with sensational waves, sexy with stunning volume, or shiny sleek and shiny, S Factor is the secret to the ultimate in glamorous hair. With delicious, feminine fragrances and luzurious ingredients of highest quality, S Factor ensures hair is simply beautiful.