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Suavecito was originally built on the foundation of providing the highest quality men’s hair care products without breaking the bank. In an industry bogged down with high price points, there was a need to provide products that they loved at a fraction of what people were used to paying. This also helped to focus their energy on providing a product that barbershops and retailers could make higher margins on when compared to other brands. This ensured new and organic growth in a grassroots manner which lead to an increase in retail customers.

Suavecito’s roots were largely focused on connecting with the people and lifestyle associated with the classic pompadour of the rockabilly scene. Through the continued support of musicians, artists, local car shows and music festivals, Suavecito has been able to associate itself with something bigger than just a pomade or this specific scene.

They have expanded beyond that original market to refocus attention on the rise of varying trends and tastes with the types of products and projects that are now supported and marketed toward. Suavecito's team works with various artists and social media influencers, the brand has been able to connect with the target demographic on a more personal level that sets Suavecito apart from all of it’s competition.