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DevaCurl has always adapted to meet the changing needs of those who rely on their products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Their understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility than ever.

Since DevaCurl opened the doors to their first salon in NYC in 1994, they've been dedicated to one thing - curls! Whether perfecting a new technique, training stylists at our academy or developing a breakthrough product, DevaCurl is obsessed with bringing out the best in every curl type. They believe that you should rock curl confidence every day.