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Beauty is a lifestyle. If you do not agree, scroll #makeupjunkie on Instagram feed, or just ask Mirabella’s new owners Layne and Miranda Coggins. While the brand adopted this philosophy in early 2014, the Coggins have vowed to embrace it; spending the first seven months of ownership improving product formulations and developing sleek modern packaging in an effort to complete the salon beauty experience, and create excitement among the brand’s current customer base.