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Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a first-of-its kind collection of professionally formulated products that not only spells the end for roots, but also solves every single issue associated with color-treated hair. No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.