Celeb Luxury Extreme Red Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

• Instantly adds bold color + hi-lather + hi-conditioning to hair while gently cleansing
• Stops visible haircolor washout and fade between salon visits for fresh color always
• Maintains, corrects and boosts color brilliance
• Bold color on pre-lightened hair or jewel-tone on deeper colors
• To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

How To Use:

• Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
• For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
• Rinse thoroughly with warm water, especially in nape area of neck
• For best results, follow with viral® blonditioner™ and viral® smoothing styler

Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel