Instantly removes buildup with this mineral diminishing shampoo.

 Pravana's Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized.

Features:

• • Breakthrough demineralizing shampoo cleanses, diminishes chlorine and hard water buildup.
• • Plant based lactic acid removes hair of dirt, pollutants, and products without stripping away moisture.
• • Green coffee extract energizes hair and scalp.
• • Smoothes hair without weighing it down.
• • Promotes volume, vibrancy, and moisture.
• • Eliminates brassiness, unevenness, discoloration, and damage.
• • Hair is left weightless, lightly volumized, and moisturizes.
• • Maintains color treatment from home.
• • Conveniently diminishes minerals and maintains your color treatment from home.

Pair with any PRAVANA conditioner for a custom care routine.

How To Use: #PravanaCS

• Wet hair and lather.
• Rinse thoroughly, repeat if necessary.